DC: Please stop focusing on Batman

What has two arms, two legs, one head, and no day off this week? This guy! So, uh, good news and bad news. Good news, I got my hands on the latest issue of Saga. Bad news, I don’t actually have anything to review this week. So, in the time-honored tradition, have a rant.

So there’s this guy, Batman. Been around for almost 80 years. Kinda broody, parent issues out the wazoo. Maybe you’ve heard of him. Actually, I’d be surprised if you hadn’t heard of him, at this point.

Batman, for those of you who might be having delusions otherwise, is DC’s biggest character. He’s been the subject of eight animated television shows over the years, over a dozen live-action and animated movies, and in the New 52, his ‘family’ has more ongoing books than any other section, and none of them have been cancelled yet. Batman Incorporated ended, but it was always meant to do that. The Batman section of the New 52 has 12 ongoing books. That leaves 40 ongoing books for the rest of the DC Universe. Not to mention how, in the digital-first comics, we’ve got Li’l Gotham, Batman Beyond Unlimited, Legends of the Dark Knight, Batman ‘66, and Batman: Arkham Unhinged.

As further proof to Batman’s near-total domination of DC, allow me to present the crossover events so far since the reboot started: Night of the Owls, The Culling, Rise of the Third Army, Rotworld, Death of the Family, H’El on Earth, Throne of Atlantis, Wrath of the First Lantern, Batman: Zero Year, Trinity War. That’s one Batman crossover event a year, guys. Not to mention that Zero Year crosses over with non-Batman titles, like Flash and Green Lantern Corps. Why? Who cares! Batman! DC, please. And with the reality of a Batman/Superman movie in the not so distant future looming over us, it’s only bound to get worse.

So I implore you, DC. Take a look around your vast kingdom. Toy with some of your other properties, for once.

“But Batman sells!” You protest. “Kids love Batman! Adults love Batman! Everyone knows Batman!” No. Let me put it this way. 

If you have hamburgers once a week throughout your childhood, you’ll have fond memories of hamburgers. You’ll also like hamburgers a lot, provided you only had them every once in awhile. And then, when you hit adulthood, suddenly, hamburgers are everywhere. There are a million variations on the same hamburger, and in order to feel like you’re getting the best hamburger experience, you decide to try them all. Eventually, it becomes too much. You’re drowning in hamburgers. And the worst part? Most of them are terrible, with wilted lettuce and moldy bread. Every now and then, you find an excellent hamburger, cooked exactly how you like it, with the freshest ingredients. However, when buying that burger, the server informs you that you’ll need to buy a whole bunch of other hamburgers, many of them rotten, in order to properly enjoy the burger you wanted. DC, you are the server. Batman is the hamburger.

I’m getting a little tired of hamburgers. Let’s get a salad, or some tomato soup, or hell, some tacos. You’ve got a big universe, DC. Capitalize on it.

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